Annette de Lancey, CEO of CastCoverz! and She Makes Products, Now A Profit First Certified Professional

It's your business. Your profit should come first!

I am not your typical business coach. I am a business strategist and a Certified Profit First Professional. But, not for every business. I love small business. I love manufacturing.   But I am crazy passionate about helping women product manufacturers grow, build, and scale their company profitably!  How did I get here? I have hands-on experience in guiding women-owned manufacturing companies to grow profitably, including my own, CastCoverz!, a rockin' fun, 14-year-old, 7-figure, job creating, Made-In-The-USA, profitable, manufacturing company.  

Through my years of manufacturing I learned a few things:

• As a manufacturer we are creators. Creators of things. Creators of meeting our customer's needs. Creators of jobs. 
• Manufacturing drives innovation and adds well-paid jobs to the economy
• Manufacturing in the US is becoming revitalized so we are cool. 
• Women in manufacturing are rare (and oh so very special)
• Women manufacturers have limited resources compared to their male counterparts. And if they haven't broken through the 6-figure revenue barrier that makes them particularly vulnerable to bankruptcy, failure, or accepting mediocre results. 

CONFESSION: I was a REVENUE SNOB.  Meaning I was so focused about the top line revenue that I neglected the bottom line: my company's profit.  My uneducated snobbery and neglect led me to sleepless nights, desperate attempts at the "next big sale," and almost losing my business, twice.  That's when I found the world's leading business cash-flow management system, Profit First, and learned that REVENUE is a vanity metric. PROFIT is the metric my business deserved and ultimately what I needed.  Being profitable not only helps me determine my level of success but also gives me restful nights, more money in my pocket, and the satisfaction that I am creating a real, tangible asset.  As a result, I started spreading the news about the gains, the benefits, and the clarity of Profit First. That's when I decided I wanted to go "public" with my crush on Profit First. So, I went through the vigorous process of getting certified as a Profit First Professional (it isn't for the weak!). I have the strategies to make your business profitable and get you there much faster than I did!  And I am ready to do it with you! 

Want to learn more? Check out my "She Makes Products Profitably in 90 days" opportunity exclusively for women-owned manufacturing companies. I have 5 spots remaining in December. 

• Here's the link to "She Makes Products Profitably in 90 days" Coaching Program Are you 1 of the 5 I can help become profitable in the next 90 days? 
• or book a no-obligation (but lots of useful information you can use right away!) discovery call here https://calendly.com/annette-16/she-makes-profitable-products-in-90-days-discovery-call
• or call my direct line 1(760) 757-2650

Let's get you on the path to profitability and have fun (yes, FUN!) doing it! 

Your Success, My Support

Annette de Lancey